Google Punishes J.C. Penney After Retailer Allegedly Pays for Links

Google has buried J.C. Penney links after learning of alleged “black-hat” marketing techniques employed by the 109-year-old retailer. According to a report in the New York Times, J.C. Penney paid for thousands of links to be added to hundreds of websites, an action that blatantly violates Google’s policies.

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