Sony Cuts Prices of Google TV, and Not for Black Friday

Just one month after its launch, Google TV is rumored to be facing issues of the not-selling-so-well type. 

Sony, which makes the Google TV hardware, slashed prices 25% over the holiday weekend, and while some insiders claim it’s a Black Friday deal, others point to sales trouble as the reason for the discount.

“This doesn’t smell like a Black Friday sort of deal,” tech blog TechCrunch posted on Saturday. “The price cut is everywhere from Best Buy to even the unit’s product page.”

Sony cut the price for its 46-inch Google TV from $1,200 to $1,000. Its 40-inch set sold for $898, down from $1000. Sony has never cut prices on a new product, to New York Post reports.

Google TV was released in October, and shortly after, ABC, CBS, NBC, and FOX all blocked their websites (and in turn, the shows they air) from showing up on Google TV.

Sony also cut $100 off the price of its $400 Interview TV Blu-Ray disc player, bringing it down to $299.

Still, the Consumer Electronics Assocation’s chief economist and director of research, Shawn DuBravac, is looking at the cloud’s silver lining: “Our interim results show that Internet-connect TVs had greater traction than 3D-TVs” on Black Friday. Well, I guess that’s something.


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Categories: Entertainment | Gadgets and Gizmos

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